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Contact:           Karina Tang/Wendy Zaas

                        Rogers & Cowan

                        212-445-8419/310-854-8148

                        ktang@rogersandcowan.com/wzaas@rogersandcowan.com

Hothand Wireless and Subway Launch Local Merchant Network

New Platform Provides Local Merchants with Mobile Marketing

Los Angeles , June 10, 2008 - Hothand Wireless and Subway today announced a new program marking the launch of Hothand’s Local Merchant Network at UCLA.  Hothand's Local Merchant Network is an innovative approach to mobile advertising that leverages social networking functionality, while integrating mobile content and local search. Local merchants have the opportunity to participate in marketing that requires no extended "paper" campaign and enables them to have a vast degree of flexibility in tailoring marketing campaigns, adjusting offers quickly and leveraging the proprietary web-based platform.

Hothand President & CEO Randy Jaramillo said, “We believe the long-term win in mobile advertising is in providing specialized content to targeted social networks and supporting that with advertising. We are providing quality content and offers presented to the right groups.  Our platform is all about targeting.”

Local consumers can access information via the Local Merchant Network anytime on any web enabled phone or wireless device.  The information is always available but never intrusive as consumers access the offers at their time of decision.  For instance, when someone is hungry he or she can find a special offer from Subway.  No paper coupons or ads, and no lengthy searches.  Consumers get quick access to merchants on or near their campus.

The Local Merchant Network for UCLA begins with the Subway restaurant at 1151 Westwood Blvd, Los Angeles, CA. Bob Grewal, owner of this subway and Development Agent for Subway's 700 Los Angeles and Orange County locations commented on the program, “The goal of Subway’s advertising campaigns is to increase its presence in the consumers’ ‘consideration set’; that is, which fast-food restaurants consumers consider when deciding where to eat.  We see the Hothand University Mobile Network as a perfect fit to reach consumers.”                                                  

The new program will expand with the opening of more universities.  Hothand is finalizing agreements with other major universities across the nation.  This gives Hothand a national footprint with local focus.

Hothand is building local communities of subscribers built around its recently launched University Mobile Network.  Students, alumni, faculty and fans can access specialized university information on the mobile web and could opt in for text messages in their areas of interest.  Subscribers can also click on the Hot Deals section to take advantage of special offers from local and national merchants.  The process provides value at all ends of the transaction; the consumer gets access to special deals, the merchant has access to a new revenue stream, and the university is able to maximize a mobile communications platform as well as participate in a revenue-sharing model.

Merchants and advertisers can access this prime demographic group which is highly mobile and phone-centric.  To find out more about how to advertise through Hothand’s local merchant network, banner ads, and text messages, contact Tim Leets at 877-546-3535 or tim@hothand.com.

About Hothand Wireless:

Founded in 2004 and headquartered in Mission Viejo, CA , Hothand Wireless works with social networks and affinity groups to expand their mobile reach to consumers and share the financial rewards of mobile marketing.  The company’s mission is to provide rich content and special offers to consumers through its unique menu-driven mobile gateway.  Hothand Wireless will be a part of the DNA of university communication and provide valuable information to users through web-enabled mobile phones and wireless devices.  Hothand Wireless’ application is built on proprietary patented and patent-pending technology.  For more information, please visit www.hothand.com.

About Subway….

The SUBWAY® chain consistently ranks at the top of Entrepreneur magazine’s Franchise 500® rankings. Besides being number one for the Submarine Sandwich Category, the SUBWAY® chain has received the distinction as being the number one Franchise Opportunity for 15 of the past 21 years!  www.subway.com